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PRIVATE Spring – Summer SS/26
Lookbook Authenticity, warmth and style in motion.
In a season where men's fashion values practicality and essentials, PRIVATA presents its Autumn/Winter 2025 collection focused on warmth, functionality, and quality materials. Garments designed to accompany you on the coldest days, with durable fabrics, comfortable cuts, and a clean, modern style that adapts effortlessly to any occasion. Far from the overdone and fleeting trends, this collection prioritizes lasting quality: pieces that keep you warm, feel good, and are easy to wear. A collection designed to allow you to move freely and experience winter with confidence and style.

The collection is built on a foundation of natural fabrics. Soft wools, warm cottons, and finishes that provide comfort and style are selected for their quality and the unique feel they offer when worn. Each garment is designed to be lived in, to accompany you through the cold winter days, from the everyday to the unexpected. Accessories play a key role in this collection, from wrap scarves, knit hats, and versatile ponchos to crossbody bags and leather goods that add effortless style. These details not only complete the look but also define it with authenticity.

Winter wouldn't be complete without a good selection of accessories. This year, PRIVATA presents a men's line designed for everyday wear, featuring backpacks and messenger bags in durable leather, designed to provide comfort, functionality, and style for every occasion. At the heart of this collection are versatile garments: warm knit sweaters, comfortable sweatshirts, and lightweight jackets that are perfect for both urban outings and weekend getaways. These are complemented by designer socks, crafted from soft cotton and featuring prints that add a touch of style even to the simplest details. Understated colors, practical cuts, and distinctive accessories define a collection designed to let you experience winter with authenticity, confidence, and the relaxed attitude that characterizes PRIVATA.

The cold days invite us to rediscover the warmth of well-made basics. PRIVATA presents a collection where garments become everyday allies: statement knit sweaters, comfortable shirts, and durable trousers that effortlessly keep pace with the urban rhythm. Accessories gain strength and style. Belts, crafted from leather with meticulous finishes, establish themselves as timeless pieces that add structure and distinction to any look. Leather goods, including backpacks, shoulder bags, and wallets, reflect the balance between durability and simplicity that defines the essence of PRIVATA: functionality without sacrificing design. The collection is completed with a wide selection of winter hats and caps, essential for cold days, which add warmth and an authentic touch to every outfit. Each piece is designed to integrate seamlessly into real life, from a walk in the rain to a workday. These aren't garments meant to attract attention, but rather pieces that complement with discretion, authenticity, and confidence.

PRIVATA SS/26 — Naturally you.

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