A MYTHICAL BRAND
OUR HISTORY
PRIVATA has been using nature as a source of inspiration for its designs for more than four decades.
A pioneering brand in the manufacture of garments from 100% recycled materials, PRIVATA has been evolving and adapting to new trends without straying from its original spirit: respect for the environment and tradition.
The PRIVATA spirit dates back a long time, being related to the need to create durable and affordable clothing to protect against the elements in field work, hard work at sea and the practice of sports, very different activities that always had nature as their setting.
And although the intention was never to create a lasting trend, it has endured to this day. Thus, a myth was forged: the PRIVATA! myth